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Who Sucks? started out as a single Sucks website, and not a great one at that. In fact, someone called and left a message telling me that my original Sucks site was a joke and that they made it a point to show it to everyone. Then he called me a clown and a dumbass. The caller was Rick Peet, formerly of Dick Poe Toyota.

That was enough for me.

I decided that if the site was to stay on the internet, it would have to become one of the finest Sucks sites around. I needed to adopt a more adversarial posture and come up with a method for building a Sucks site that is extremely effective at attracting attention while dissuading the target from going out of his way to tell me my site is a joke.

Which is exactly what I did. Rick Peet's employment was terminated recently, and I was contacted the following day by several Dick Poe Toyota employees asking to take the site down since they terminated Rick Peet.

Sucks sites work.